Castrol Conference Room Graphics
Client: Castrol Motor Oil
Role: Large Format Print Design
Summary: I was tasked with branding Castrol's office with large branded graphics that would make a huge impact on the office culture. The client wanted something impactful to be seen soon after entering their space.
Challenge: Some of the spaces I designed were small. I didn't want the graphics to feel overwhelming when visitors were in the room. Utilizing the windows, we were able to do transparencies to open up the space, while also leaving some room for privacy.
Solution: Using photo manipulation, 3D renderings, and bold typography, invigorating images were made that conveyed speed, technology, and fluidity. These images conveyed the product in a way that was invigorating and livened up the space.
Results: Branded graphics were printed and installed on conference room walls, large windows, and the lobby.