Fall 2019 Citizen Catalog

Client: Citizen Watches

Date: 2019

Role: Layout Design, Photo Manipulation, Print Production

Summary: Citizen Watches is a trusted name in the watch industry for over 100 years. I took part in designing a majority of the pages to showcase their styles in unique ways, inspired by their various models. 

Challenge: Designing a catalog that is over 100 pages was in some cases a daunting task. Between the constantly changing watch images and updating product information, this job went through a long proofing process.

Solution: Multiple unique layouts were created for this catalog. Their luxury collections invoke a sense of refinement, while their sports series make you feel like you are part of that environment. Their Disneys and Marvel collections are both playful and exciting like the characters they are inspired by. Once content and layouts were approved, print production began. Color and content were reviewed and approved on print proofs before full production began.

Results: The Citizen catalog was printed and distributed to retailers throughout the United States. I was able to work on later catalogs with the same team, learning from my experiences prior.
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