Corporate Essentials Rebranding

Client: Corporate Essentials

Date: 2015

Role: Logo Design, Branding, Apparel, Web Design, Print Collateral, Vehicle Fleet Design

Summary: Corporate Essentials is a premiere coffee distributor, providing coffee services, pantry services, catering, and corporate break room design to offices in NJ and NYC. Looking to rebrand, their mission was to be approachable and inspiring, representative of their services and the companies they provide to.

Challenge: When beginning to concept the rebrand, I didn't want to do anything too playful or immature. The brand still needed to be perceived as professional to the many clients they catered to.

Solution: The identity that was created was energetic and welcoming, portraying their mission to supply companies with happy employees, a safe workplace, and positive company culture. The branding began with a logo study that had many iterations varying from more corporate to more playful before the perfect balance was settled. The web design took cues from the logo's colorful palette while adding an illustrative element.

Results: Branding was expanded to company uniforms and their vehicle fleet which can be seen across New Jersey, and New York.
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