Kore Insurance Rebranding
Client: Kore Insurance
Role: Logo Design, Branding, Web Design, Print Collateral
Summary: Kore is an independent insurance provider from the New York metropolitan area looking for a fresh exciting way to differentiate itself from its competitors.
Challenge: When deciding to rebrand, they had the goal in mind of being perceived as a luxury brand. This was a welcome difference from the common corporate branding of insurance companies and left a lot of freedom to create something truly unique.
Solution: What I created was clean and modern, inspired by many high-end fashion brands. The logo went through a number of iterations until I came up with something sleek and timeless using the K as an icon and custom typography. The color scheme is strictly desaturated, adding to the high contrast. Photography is inspired by city business life
Results: A website that is clean easy to navigate was developed. Print collateral was also created using quality materials that represented their luxury services.