Liberty Mutual & Iron Shore Insurance Ad Design

Client: Liberty Mutual Insurance

Date: 2017

Role: Print Design

Summary: Liberty Mutual and its subsidiary Ironshore Insurance is a global insurer and one of the largest corporations in the United States. Servicing a number of different industries, they were looking for a print campaign that could encompass each one specifically while also working together as a system.

Challenge: The client wanted to see a variety of concepts to portray the different industries they cover. I needed to find a way to make this campaign feel cohesive while speaking directly to each industry.

Solution: I created numerous print ad concepts, unique to each industry, putting the reader in the environment. Campaigns were created for industries of construction, healthcare, energy, manufacturing, real estate, and private equity, all unique to their space. The first concept focused on a fly-on-the-wall treatment, giving readers a glimpse into the lives of the profession. The second concept focused on the connections made in each industry. The third gave a focused look into industry professionals.

Results: Digital banner ads were also created following the print concepts.
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