As the creator of my alternative clothing line, I was involved in every step of building the brand. I designed all the graphics and apparel concepts, drawing from my background in illustration and my passion for tattoo culture. Beyond design, I managed vendor relationships to ensure quality production, collaborated closely with photographers and models to bring the brand's identity to life through compelling visuals, and maintained the online store experience, from uploading products to processing and shipping orders. This project allowed me to combine creativity and strategic thinking to create a visually distinct brand.