Client: Genentech, Gelesis, Regeneron, Salix
Role: UI design, Wireframing, Prototyping
Summary: Various interface projects involving understanding user needs, creating wireframes and prototypes, and iteratively refining the design.
Challenge: Balancing functionality and aesthetics was crucial for delivering a proper user experience. With so much information being required, it needed to be easy to digest.
Solution: Designs created made the information easy to digest and navigate while also being visually appealing.
Results: All designs were implemented and launched as responsive apps. Experience displays were implemented in biopharma tradeshows including ASCO Annual Meeting.