ZRG Partners Rebranding
Client: ZRG Partners
Date: 2016
Role: Art Direction, Logo Design, Branding, Web Design, Print Marketing
Summary: ZRG Partners is a global talent advisory firm, providing solutions for their clients' most complex talent issues. Tasked with rebranding, the company wanted to be seen as forward-thinking, with their new look to represent their tagline, Stop Searching, Start Building.
Challenge: My goal was to create something modern and approachable that could be versatile across their brand.
Solution: Rebranding began with logo design. The finished product was a clean, bold logo representing the building blocks of relationships. From there, the web design was built, focusing on critical issues like culture, strategic alignment, coaching, and sales optimization.
Results: Out-of-home and print marketing were also created using bold typography, and photography, showcasing relationships.
![](https://cdn.myportfolio.com/1cfc0718c2fece4e027e97e73ff79d59/9e793b22-788b-4b9b-86f9-2944e10ebe24_rw_1920.jpg?h=50ee5f62d45adefb71e372d08bf85117)
![](https://cdn.myportfolio.com/1cfc0718c2fece4e027e97e73ff79d59/edf1eec4-935f-4c74-a84f-6764b701bb6c_rw_1920.jpg?h=a5a55d8e9d725b3c6deb729304c7830d)
![](https://cdn.myportfolio.com/1cfc0718c2fece4e027e97e73ff79d59/5f9369b6-2ff0-487a-976d-07adc3a9e7a5_rw_1920.jpg?h=7425ef139fd0a22c960c83e9381e80b8)
![](https://cdn.myportfolio.com/1cfc0718c2fece4e027e97e73ff79d59/432b662a-de8b-487a-8269-3e0dd9bf876c_rw_1920.jpg?h=59ad0e5fffea2e19484e69ff439e1912)
![](https://cdn.myportfolio.com/1cfc0718c2fece4e027e97e73ff79d59/f43a51e0-5c13-42f0-90c7-a59d81b72078_rw_1920.jpg?h=ad46a8879ebd1fb8414bd9ba5adf34f7)