Understanding HE Branding
Web Design
Overview
Understanding HE was developed to bring awareness to Hepatic Encephalopathy, a complication of cirrhosis and a severe form of chronic liver disease. Tasked with branding, Salix wanted something unique for this campaign, not directly connected to their corporate branding.
While Salix branding is very clean and corporate, I wanted to create something a little more personal for UHE. I didnt want the branding to feel too sterile. It needed to have movement.
Developing their website and branding, I used elements inspired by the gestural drawn logo. Using the gestural line as an element, as well as a framing device, makes the branding feel human and breaks up the grid. The photography is patient forward and optimistic, while the typography is a serif for headlines paired with a san serif for body copy.
Upon completion of the website, digital resources such as fact sheets and social media were developed, further expanding the branding.
ROLE
Branding
Guidelines
Web Design
Collateral
Guidelines
Web Design
Collateral
Brand Guidelines
Web Pages
Digital Resources
Custom Iconography
Branded Photography
