Kore Insurance
Brand Messaging
OVERVIEW
Kore is an independent insurance provider from the New York metropolitan area looking for a fresh exciting way to differentiate itself from its competitors.
When deciding to rebrand, they had the goal in mind of being perceived as a luxury brand. This was a welcome difference from the common corporate branding of insurance companies and left a lot of freedom to create something truly unique.
What I created was clean and modern, inspired by many high-end fashion brands. The logo went through a number of iterations until I came up with something sleek and timeless using the K as an icon and custom typography. The color scheme is strictly desaturated, adding to the high contrast. Photography is inspired by city business life
A website that is clean easy to navigate was developed. Print collateral was also created using quality materials that represented their luxury services.
Role
Logo Design
Branding
Web Design
Print Collateral
Branding
Web Design
Print Collateral
Unused Logo Concepts
Website Design
Print Collateral
Business Card and Mobile App
