Amazon Advertising Event Branding

Client: Amazon Advertising

Date: 2019

Role: Brand Development, Marketing Materials, Web Design, Tradeshow Design

Summary: I was tasked with developing materials for Amazon Advertising Events using existing Amazon branding while creating something new and unique for events only. 

Challenge: Amazon's very strict brand guidelines left a tight window for creating something refreshing. This project went through numerous different rounds to abide by their standards, working with the client to develop something specific to Amazon Advertising Events.

Solution: What was developed was a distinct new pattern used throughout different materials. This pattern, while keeping with the Amazon brand added movement to their event spaces and was versatile throughout all branded elements. 

Results: The client happily received this project and used it throughout their internal events. It led to work expanding their guidelines and incorporating our event branding for companywide use.
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