Amazon Advertising
Wall Wrap
Overview
Amazon Advertising offers ad solutions across its platforms and organizes events such as conferences and workshops to educate marketing professionals, introduce new products, and share strategies for business growth. These events required unique branding that adhered to Amazon's established guidelines while incorporating creative elements, posing the challenge of balancing brand consistency with fresh visuals that would stand out and engage attendees.
Role
Brand Development
Marketing Materials
Web Design
Tradeshow Design
Marketing Materials
Web Design
Tradeshow Design
Landing Page
Pull-up Banner
Challenge
Amazon Advertising needed an event identity that aligned with their brand, while still feeling distinct and memorable. The challenge was to work within strict brand guidelines that limited creative exploration, requiring numerous feedback rounds and compliance approvals.
Unused Concepts
Process
The rebranding process began with a strategic approach to balance professionalism with warmth. Research focused on differentiating BeiGene from competitors while ensuring the new brand remained authentic. Concept development explored visual elements that would bring a personable touch to the biotech space. The team refined color palettes, typography, and graphic elements through iterations, ensuring consistency across digital and print platforms.
Badge
Poster
Solution
The design strategy involved creating a custom event-specific pattern that both aligned with Amazon’s brand and introduced dynamic movement and versatility. This pattern unified the event materials, setting them apart from Amazon’s usual branding and providing attendees with a memorable experience
Print Ad
Learnings
Working within constraints can spark creativity, with subtle yet impactful innovations emerging from strict guidelines. Regular stakeholder check-ins helped minimize revisions, and allowing more time to prototype environmental graphics could have enhanced presentation clarity. The branding was used throughout their internal events and led to work expanding their guidelines and incorporating our event branding for companywide use.
